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Fred Hayman didn't just sell perfume; he sold the "Rodeo Drive" lifestyle—a world of red carpets, golden California sun, and unapologetic luxury. Often referred to as the "Father of Rodeo Drive," Hayman’s fragrance house captures the high-octane glamour of Hollywood’s golden era and translates it into scents that are bold, complex, and deeply elegant. If you have been searching for a signature scent that radiates confidence and distinguishes you from the sea of generic, modern "sugar-water" fragrances, the Fred Hayman collection offers an olfactive journey back to true sophistication. In this guide, we have curated the 8 best Fred Hayman perfumes for men and women to help you find your perfect piece of Beverly Hills history.
Why Fred Hayman is a Legend in Luxury Perfumery
To understand Fred Hayman’s fragrances, you must understand the man who revolutionized 273 Rodeo Drive. His philosophy was rooted in the idea that every woman should feel like a star and every man like a mogul. While contemporary scents often focus on being "minimalist," Fred Hayman’s creations are maximalist masterpieces.
The Style of the House
The brand is synonymous with timeless elegance. These fragrances don't shy away from powerful notes like tuberose, aldehydes, civet, or rich spices. They are designed for the person who wants their presence to be felt the moment they enter a room. Whether it is the sun-drenched floral of 273 Rodeo Drive or the smooth, leathery depth of Hollywood for Men, these scents are built on high-quality ingredients that ensure impressive longevity.
Who is it for?
Fred Hayman is for the charismatic individual. It is for the professional who commands a boardroom, the socialite who thrives at evening galas, and the fragrance connoisseur who appreciates the "vintage" strength of 80s and 90s perfumery. These are not just scents; they are invisible accessories of power.
Our Selection Criteria: Finding the "Best of the Best"
Curating a list for a brand with such a rich history requires looking beyond the labels. To ensure this top 8 provides a balanced perfume wardrobe, we evaluated the collection based on several factors:
- Complexity: We prioritized scents that offer a true pyramid evolution—opening with bright tops and settling into rich, meaningful bases.
- Icon Status: We included the "pillars" of the brand that defined the Beverly Hills aesthetic for decades.
- Performance: We looked for fragrances with exceptional sillage and longevity, ensuring your investment lasts all day.
- Versatility: While Hayman is known for glamour, we selected options that range from "everyday chic" to "black-tie ready."
The Top 8 Fred Hayman Fragrances
⭐ Hollywood (For Women)
🎬 Glamorous, Aldehydic, and Opulent Notes: Aldehydes, Peach, Mandarin, Tuberose, Mimosa, Civet, Musk.
This 1988 classic is the embodiment of a starlet on the red carpet. It opens with a sparkling, "champagne-like" burst of aldehydes and sweet peach before transitioning into a powerhouse heart of tuberose and mimosa. The dry-down is animalic and warm, creating a magnetic trail that is impossible to ignore.
🌟 Loved for: Its vintage power and "main character" energy; perfect for formal night events.
⚖️ Might not appeal: If you prefer light, modern skin scents or transparent aquatics.
⭐ Touch With Love (For Women)
💜 Romantic, Powdery, and Oriental Notes: Violet, Fruity Accords, Floral Notes, Vanilla, Woody Notes.
Launched in 1991, Touch With Love is the softer, more romantic sister in the Hayman family. It focuses on a beautiful powdery violet note that feels like a velvet caress. It is sophisticated and feminine, balancing the sweetness of fruit with a sturdy woody base.
🌟 Loved for: Its comforting, "lipstick-powder" finish and approachable elegance.
⚖️ Might not appeal: If you dislike violet or powdery textures in your perfume.
⭐ 273 Red (For Women)
🌹 Fruity, Floral, and Passionate Notes: Orange Blossom, Bergamot, Red Rose, Gardenia, Vanilla, Musk.
273 Red is a vibrant, "sunny" fragrance that captures the heat of a California afternoon. The orange blossom and rose provide a bright, feminine core, while the vanilla and amber in the base add a seductive, creamy warmth that lingers on the skin.
🌟 Loved for: Its balance of freshness and sweetness; great for spring and summer.
⚖️ Might not appeal: If you are looking for a dark, moody, or "gothic" scent.
⭐ 273 Rodeo Drive (For Women)
🌟 Iconic, Sun-Drenched, and Rich Notes: Tuberose, Gardenia, Peach, Apricot, Spices, Sandalwood.
This is the fragrance that put Fred Hayman on the olfactive map. It is a lush, oriental floral that smells of "old money." The white florals are buttery and thick, spiced with a hint of Orris root and cedar, making it one of the most recognizable scents of the 1980s.
🌟 Loved for: Its status as a "powerhouse" floral; incredible 10+ hour longevity.
⚖️ Might not appeal: If you find heavy white florals like tuberose overwhelming.
⭐ Touch (For Women)
✨ Sophisticated, Multidimensional, and Classic Notes: Aldehydes, Peach, Damask Rose, Orchid, Civet, Sandalwood, Vanilla.
Touch is a complex oriental floral that feels like a piece of fine jewelry. It has a massive note list that creates a "symphony" effect on the skin. It starts fresh and green but slowly evolves into a deep, animalic, and woody masterpiece.
🌟 Loved for: Its complexity; the scent changes beautifully every hour you wear it.
⚖️ Might not appeal: If you prefer simple, linear fragrances with only a few notes.
⭐ Touch for Men
🔥 Warm, Spicy, and Charismatic Notes: Lavender, Amber, Warm Spices, Animalic Notes.
This 1995 release is for the man who isn't afraid of a "bold" oriental scent. It is spicy and aromatic, with a heavy dose of amber that gives it a glowing, warm quality. It smells of success and traditional masculinity, perfect for an evening suit.
🌟 Loved for: Its "vintage" barbershop-meets-oriental vibe and strong projection.
⚖️ Might not appeal: If you only like modern, "blue" aquatic men’s colognes.
⭐ Hollywood for Men
💼 Aromatic, Leathery, and Refined Notes: Citrus, Lavender, Leather, Woods, Floral Accords.
Hollywood for Men captures the cool, collected vibe of a studio executive. It is an aromatic scent that leans into the ruggedness of leather and woods while maintaining a clean, citrusy top. It is a versatile "signature scent" for the man who values tradition.
🌟 Loved for: Its sophisticated leather dry-down and professional character.
⚖️ Might not appeal: If you dislike lavender-heavy or "classic" masculine profiles.
⭐ 273 Red for Men
🍒 Zesty, Woody, and Modern Notes: Lemon, Red Berries, Wild Berries, Amber, Oak, Vetiver.
Unlike the heavier ouds and spices, 273 Red for Men is an energetic "Woody Aromatic." The burst of red berries and lemon makes it incredibly refreshing, while the oak and vetiver provide a solid, earthy foundation that prevents it from feeling too "young."
🌟 Loved for: Its unique berry notes and versatility for daytime and office wear.
⚖️ Might not appeal: If you prefer purely "soapy" or "metallic" scents.
The Ultimate Gift: Touch by Fred Hayman Gift Set
For the woman who wants to fully immerse herself in the world of Beverly Hills luxury, the Touch by Fred Hayman Gift Set is an unparalleled choice. This set features the 3.4 oz Eau De Toilette spray, but it elevates the experience by including the 6.7 oz Body Lotion and Shower Gel. Layering the scent—using the shower gel and lotion before applying the perfume—creates an "olfactive lock," ensuring the fragrance lasts from early morning until late at night.
The addition of the .061 oz Pocket Spray makes this set perfect for the modern traveler. Whether you are heading to a business meeting or a weekend getaway, you can carry the "Touch" of glamour with you. It is a complete sensory ritual that transforms your daily grooming into an act of self-indulgence.
How to Choose Your Ideal Fred Hayman Signature
Selecting a perfume from a legendary house like Fred Hayman requires a bit of self-reflection. Because these scents are bold, you want to match the "personality" of the bottle to your own.
- Define Your Style: If you love the vintage, high-fashion aesthetic, Hollywood or 273 Rodeo Drive are your best bets. If you prefer something more intimate and romantic, Touch With Love will suit your skin better.
- The Season Matters: Fred Hayman’s richer scents (like Touch) perform beautifully in the cold air of Autumn and Winter. For the heat of summer, the citrus and berry notes of the 273 Red line (for both men and women) will feel more breathable and refreshing.
- Test on Skin, Not Paper: Because these fragrances contain complex animalic and woody notes, they need human heat to "bloom." A scent might smell sharp on a paper strip but turn into a creamy, gorgeous floral on your wrist after 30 minutes.
Pro Tips: How to Properly Apply Your Perfume
To get the most out of these high-performance fragrances, application is key.
- Moisturize First: Fragrance molecules "stick" to oils. Applying your Fred Hayman scent after a shower or over an unscented lotion will significantly increase its lifespan.
- Target Pulse Points: Spray the insides of your wrists, the base of your throat, and even behind your knees. These "heat zones" help the perfume evaporate steadily throughout the day.
- Don't Rub: After spraying your wrists, avoid rubbing them together. This "crushes" the delicate top notes like peach or bergamot, causing the fragrance to skip directly to the heart notes and lose its intended evolution.
Why Near Store is the Best Place to Buy Fred Hayman
When purchasing a "legacy" brand like Fred Hayman, authenticity is everything. Near Store has become the go-to destination for fragrance enthusiasts because we prioritize the integrity of your olfactive experience.
- Authenticity Guaranteed: Every bottle of Fred Hayman at Near Store is 100% original. We source directly from authorized distributors to ensure you aren't getting "expired" or counterfeit stock.
- Competitive Pricing: We believe Beverly Hills luxury should be accessible. Our lean operations allow us to offer these prestigious scents at prices that beat the big-box retailers.
- Specialized Knowledge: Our team understands the history of Fred Hayman. If you aren't sure which "Touch" or "273" is right for you, we can provide expert guidance to match a scent to your personality.
Find Your Beverly Hills Soul
Every Fred Hayman fragrance is more than just a liquid in a bottle; it is a piece of Hollywood history. Whether you choose the sun-kissed fruits of 273 Red, the powerful tuberose of 273 Rodeo Drive, or the masculine leather of Hollywood for Men, you are choosing to stand out. In a world of fleeting trends, Fred Hayman remains a beacon of glamour and timeless elegance.
Near Store is here to help you find that perfect match. Your scent is your silent introduction—make sure it’s a legendary one.