Hei by Alfred Sung is a fresh and aromatic fragrance that combines a variety of notes to create a well-balanced scent. The top notes include bamboo, mint, bergamot, and violet leaf, giving it an initial fresh and green opening. As the fragrance develops, the middle notes of water notes, jasmine, lavender, neroli, fennel, cardamom, and dill bring a floral and aromatic depth. Finally, the base notes of musk, mahogany, tonka bean, amber, and cedar add a warm, woody finish that lingers on the skin. Together, these notes create a refreshing, masculine fragrance suitable for daily wear.

Hei by Alfred Sung offers moderate longevity, typically lasting 6 to 8 hours on the skin, depending on factors like skin type, climate, and how much is applied. Its fresh, aquatic opening tends to fade after the first few hours, while the woody and musky base notes remain, providing a lasting and pleasant scent throughout the day. While not overly intense, Hei offers a balanced sillage that isn’t overpowering, but still noticeable.

Yes, Hei by Alfred Sung is suitable for all skin types, though as with any fragrance, it’s always a good idea to do a patch test before full application. Its fresh and light composition is gentle enough for sensitive skin, while its woody and musky base makes it appealing to a wide range of preferences. If you have more sensitive skin, be sure to apply the fragrance on pulse points or clothes rather than directly on sensitive areas to avoid any irritation.

For the best effect, Hei by Alfred Sung should be applied on pulse points where the skin is warmer, such as the wrists, neck, and behind the ears. These areas will help to diffuse the fragrance throughout the day. You can also lightly mist it on your clothing for a longer-lasting effect, especially during the warmer months when the scent might fade faster. To avoid overwhelming others with the scent, it's best to apply Hei sparingly, as it offers a fresh and not overpowering presence.

Hei is a versatile fragrance that works well for both casual and formal occasions. Its fresh and aquatic top notes make it an excellent choice for warm weather, especially during spring and summer months. The fragrance is light enough for daytime wear, whether you're at work or meeting friends, yet it has enough depth in the base notes to transition seamlessly into evening events. Hei is a great option for daily use and provides a clean, refreshing scent throughout the day.

Hei stands out due to its unique blend of aromatic, woody, and fresh aquatic notes, which together create a refreshing and invigorating scent. While many men’s fragrances tend to focus heavily on spicy or deep woody accords, Hei maintains a more balanced, clean profile with its bamboo, mint, and water notes. This makes it ideal for men who prefer a lighter, fresher scent that still exudes masculinity and sophistication. The fragrance is also versatile, able to adapt to both casual and more formal settings.

Hei by Alfred Sung is a versatile and sophisticated fragrance, making it an excellent gift for a wide range of occasions. It’s ideal for birthdays, anniversaries, or as a thoughtful present for Father’s Day. Its light, refreshing scent is perfect for both daily use and special occasions, making it a gift that will be appreciated and used often. Whether you're gifting it to a friend, partner, or family member, Hei’s modern and fresh profile is sure to appeal to anyone who enjoys classic, well-balanced fragrances.

While Hei is marketed as a men’s fragrance, many women who appreciate fresh, green, and woody scents may find Hei appealing. The fragrance’s clean and invigorating blend of aquatic and floral notes makes it versatile enough to be worn by anyone who enjoys these types of fragrances. The fresh mint, lavender, and water notes offer a unique, gender-neutral appeal. Ultimately, fragrance is a personal choice, and anyone can enjoy Hei’s refreshing and aromatic profile, regardless of gender.