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The signature style of Giorgio Armani is deeply rooted in the spirit of America in the 1920s and 1930s, beautifully reflected through cinema. Armani's early collections were defined by clean lines and cool tones, dominated by gray, beige, sand, and navy blue shades. However, the designer also embraced the elegance of black and white dresses, which remain timeless in any era.
Over time, Armani transitioned from classic elegance to innovative designs, skillfully breaking traditional proportions and rearranging buttons to create unique and sophisticated looks. His iconic jackets became the symbol of Italian fashion style, known for their impeccable fit and refined silhouette.
In the 1990s, Giorgio Armani became fascinated by Eastern culture, which unexpectedly blended with European aesthetics in his collections. The designer masterfully combined Art Deco patterns with elements of Far Eastern art, creating intricate designs that invite viewers to decipher the inspiration behind each piece. For instance, the Emporio Armani Fall-Winter 2018 collection was influenced by the works of French artist Pierre-Yves Le Duc.
“I love simplicity. It doesn’t scream for attention but can only be appreciated up close. My creative process is a constant reinterpretation of this core idea,” Armani once said. His designs may not immediately catch the eye in a crowded room, but once noticed, they captivate with elegance and sophistication.
What is the Difference Between Giorgio Armani and Emporio Armani?
The iconic Giorgio Armani fashion house was founded by Giorgio Armani himself in 1975 when the designer was nearly 40 years old. Known for its luxurious, high-end designs, the Giorgio Armani line focuses on exclusive, sophisticated fashion, crafted with premium materials and impeccable attention to detail. This line is aimed at those who appreciate timeless elegance and are willing to invest in luxury.
In 1981, Giorgio Armani introduced a more youthful and accessible line called Emporio Armani. This sub-brand was created to cater to a younger audience, offering modern designs at more affordable prices, while still maintaining the signature Armani style and quality. Emporio Armani reflects current fashion trends and is perfect for those who want to embrace Armani's aesthetic without the premium price tag.
In summary, Giorgio Armani represents luxury and exclusivity, while Emporio Armani offers trendy and stylish pieces for everyday wear at a more accessible price point.
The Iconic Armani Brands
- Giorgio Armani: The main luxury line, offers high-end men’s and women’s clothing, accessories, eyewear, cosmetics, and perfumes. These exclusive products are available only in Giorgio Armani boutiques and elite department stores. The brand’s logo features two curved letters, "G" and "A", forming a circle, while the "Armani Beauty" line specializes in premium fragrances and cosmetics.
- Emporio Armani: Launched in 1981, this line focuses on modern ready-to-wear collections, reflecting current trends and urban style. Unlike the classic Giorgio Armani line, Emporio Armani is more affordable and youth-oriented. It is one of the few lines personally designed by Giorgio Armani himself and is showcased at Milan Fashion Week. You can find Emporio Armani products in official boutiques and on the brand’s website.
- EA7 Emporio Armani: A sportswear line created in collaboration with Reebok, EA7 features stylish athletic clothing, footwear, and accessories. It gained popularity thanks to its partnership with the Italian football club Napoli, for which Armani designed official uniforms.
- Armani Collezioni: Previously known as Giorgio Armani Le Collezioni, this line offers stylish and elegant clothing at a more accessible price point. Unlike the luxury Giorgio Armani line, Armani Collezioni products are available in department stores and shopping malls, including a sportswear sub-brand called Armani Collezioni Active.
- A|X Armani Exchange: Introduced to the American market in 1991, this line is known for its bold and experimental designs. Armani Exchange targets a younger audience with casual, trendy, and urban fashion at affordable prices. The brand’s provocative advertising campaigns have become iconic in the fashion world. With 270 stores in 31 countries, A|X products are also available online.
- Armani Junior & Armani Baby: Founded in 1979, these lines focus on children's fashion, offering clothing, shoes, bags, and accessories for both toddlers and teenagers. Armani Junior products are sold in 167 independent boutiques worldwide, as well as in selected luxury department stores like Peek & Cloppenburg and Saks Fifth Avenue.
- Armani/Casa: Launched in 2000, Armani/Casa is dedicated to luxury furniture and home decor. The flagship store opened in Milan, and the collection is known for its elegant blend of retro and ethnic styles, often created in collaboration with brands like Rubelli and Molteni Group. Armani’s designs can also be found in the luxurious Armani Hotels.
- Armani/Dolci: In 2002, Giorgio Armani ventured into the world of gourmet sweets. Armani/Dolci offers premium chocolates, jams, honey, cookies, teas, and candies, elegantly packaged and crafted in collaboration with the Italian chocolate brand Venchi.
- Armani/Fiori: Launched in 2000, this line specializes in exclusive floral arrangements, with flowers sourced from the Netherlands and exotic plants from around the world. Armani/Fiori products are available in luxury boutiques and official Armani stores.
What Makes Giorgio Armani Unique?
- Minimalism and elegance: Clean lines, muted colors, and sophisticated silhouettes.
- High-quality materials and perfect tailoring: Every piece is designed with precision and attention to detail.
- Constant innovation: From classic suits to bold streetwear and luxury home decor.
- Global influence: Combining Italian craftsmanship with elements of American and Eastern cultures.
Why Choose a Near Store for Your Purchase?
At Near Store, we pride ourselves on delivering a premium shopping experience. Here’s what sets us apart:
- Authenticity Guaranteed: We source only original products directly from trusted suppliers.
- Competitive Prices: Enjoy luxury fragrances at the best prices on the market.
- Fast and Secure Shipping: Your order is delivered quickly and safely to your doorstep.
- Exclusive Offers and Promotions: Access special deals and discounts available only at Near Store.
Similar Fragrances You May Love
- Jeanne Lanvin by Lanvin: A floral-fruity blend with notes of blackberry, pear, and rose, perfect for spring and summer.
- Jimmy Choo Blossom by Jimmy Choo: Bursting with raspberry, red berries, and sweet peas, ideal for vibrant, sunny days.
- Moschino Toy 2 Bubble Gum by Moschino: Playful notes of candied fruits, bubble gum, and rose with a hint of cedar.
- Montale Fruits of The Musk by Montale: A fresh and sophisticated mix of bergamot, raspberry, and rose with a musky base.
- La Nuit Trésor by Lancôme: A seductive fragrance with raspberry, lychee, and vanilla, perfect for colder seasons.
How to Apply for Maximum Effect
To fully enjoy the elegance and charm of Because It's You by Giorgio Armani, it's essential to apply the fragrance correctly. For a long-lasting and intense aroma, spray the perfume directly onto your pulse points, such as the wrists, neck, behind the ears, and the inner elbows. These areas naturally emit heat, helping the fragrance to develop and stay with you throughout the day.
If you prefer a more subtle and delicate scent, try the "mist" technique. Simply spray the perfume into the air and gently walk through the fragrant cloud, allowing the fine particles to softly settle on your skin and hair. This method creates a light and airy aura that won’t overwhelm.
For even better results, apply the fragrance to moisturized skin, as hydrated skin holds the scent longer. Additionally, avoid rubbing your wrists together after applying, as this can break down the fragrance’s delicate notes.
With these simple tips, your Because It's You experience will be more sensual, elegant, and long-lasting.
Experience the Luxury Today
With Near Store, you’re not simply purchasing a fragrance — you're stepping into the world of luxury, elegance, and exceptional service. Our store offers a carefully curated collection of the finest perfumes, including the iconic Because It's You by Giorgio Armani, known for its sophisticated floral-fruity composition and irresistible charm.
When you choose Near Store, you gain access to exclusive deals, personalized recommendations, and top-tier customer service that makes your shopping experience truly unforgettable. We guarantee 100% authenticity of all products and ensure fast and secure delivery right to your doorstep.
Indulge in the elegance of Because It's You, a fragrance that captures the essence of love and femininity with sweet raspberry, delicate rose, and warm vanilla notes. Let your scent tell your unique story and leave a lasting impression wherever you go.
At Near Store, we believe that luxury is not just about the product — it’s about the experience.